Our Robot Fleet Management Software: Frida

Frida coordinates product deliveries and in-facility movements, creating a seamless flow of goods while reducing clutter. This not only improves layout but also frees staff to focus on other activities. Through real-time monitoring and data insights, managers gain full visibility into robot health, task progress, and performance statistics. Structured workflows and automated task allocation reduce manual planning, minimize repetitive strain on employees, and provide a more balanced workload across the team. The result: lower operational costs, a more productive workforce, and a smoother shopping experience for customers — all powered by Serena’s intelligent software.