Coalescent Mobile Robotics

Coalescent Mobile Robotics in Collaboration with Bilka, Salling Group

Coalescent Mobile Robotics to deploy a fleet of 10 mobile robots in Bilka Odense to assist the floor staff.

Partnership with Salling Group, Bilka

10 human-friendly, strong and easily accessible mobile robots will help the employees of BILKA Odense with the physically heavy and time-consuming tasks. This is the result of a fruitful partnership between startup Coalescent Mobile Robotics and BILKA. The collaboration marks the beginning of a new technological era for the retail industry.

BILKA and Coalescent Mobile Robotics (CMR) announce on 30 March 2022 their partnership to deploy a fleet of 10 mobile robots in BILKA Odense’s ToGo (Click & Collect). This is an innovative pilot project where robots will assist and work with retail staff for the first time.

On average, about 40% of the time on the ToGo process is spent performing the same arduous and physically demanding tasks as pulling and pushing heavy trolleys. The robot will help by transporting the trolleys from the warehouse to the store and vice versa.

Mark Nielsen, CEO of BILKA:

– The process is streamlined, employees are freed from heavy tasks, the working environment is improved and time is freed to improve our customer service. We see great potential in the robots, which in the future could be included in all BILKA supermarkets and which could perhaps be used for more tasks, possibly for replenishment.

The robot has been named Serena, after tennis star Serena Williams, because according to Clionadh Martin, CEO of CMR, she is strong, influential and not afraid to challenge the status quo. In close and constructive cooperation with BILKA, CMR has developed a sociable, human-friendly and above all, safe and strong robot adapted to the conditions and needs of the supermarket.

Clionadh Martin, CEO of CMR:

– Serena is designed to be approachable and is unique in its easily accessible non-industrial design. Many people are afraid of robots, but we want to demystify that and show that they can be great partners. It is important to make robots affordable and to make them useful in a fun and healthy way.

After a year and a half of cooperation, the robots are now ready to optimise the processes in the BILKA ToGo service. This comes at a time when BILKA ToGo orders have increased from 20 to 400-500 daily orders as a result of the pandemic and when there is a shortage of labour. The robots will bring about multiple benefits to Denmark’s only hypermarket.

Thomas Greve, Group director IT, Salling Group

– For us, it’s also about collaborating with startups for inspiration. We want to be visionary and need technological innovation. We have had a very constructive collaboration with Clionadh Martin all the way. She didn’t come with a ready-made solution, but had ideas and was good at listening to realistic experiences, rather than thinking she was going to revolutionise the world of retail. This gave us a great opportunity to influence the process. It has been a positive and educational process.

With the ongoing pilot programme, CMR plans to install more robots in stores in Denmark, in addition to expanding to other European countries. The company received an investment of DKK 11 million in 2021 and has attracted more investors in general. One of them is Niels Jul Jacobsen, founder of Mobile Industrial Robots and current CEO of Capra Robotics:

Niels Jul Jacobsen, investor in CMR

– I see great potential in CMR and their focus on making humans and robots coexist in the retail industry. Offering a unique and innovative robotic solution to automate internal transport and logistics in retail is a pioneering project that holds so many exciting prospects for the future. CMR is a great example of the unique development in robotics that Denmark and especially Odense is driving these years.

About Coalescent Mobile Robotics

Coalescent Mobile Robotics is an Odense-based robotics company that designs and builds mobile robots to help the retail industry automate and optimize their internal transport and logistics processes. Founded by CEO Clionadh Martin in 2018, the company received an investment of DKK 11 million in 2021. The name comes from the Latin verb ‘coalescere’, which means ‘to unite, to grow together or to become one in growth’.

About Clionadh Martin

Clionadh Martin, 36, is the founder and CEO of Coalescent Mobile Robotics. She is half French and half Irish and has lived in Denmark for the past six years. She has worked in the robotics industry for 9 years, is a trained engineer and holds two master degrees in robotics technology.


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